For the upcoming Salone del Mobile fair, NVDRS asked designers, graphic designers and illustrators to customize #Zero.
The Project #Zero | a designer toy exhibition will take place at 150UP, via Medardo Rosso 16 Milan | Italy from the 8th of April to the 17th of April 2016, with customizations by:
Lanzavecchia + Wai | Elena Salmistraro | Mibramig | Sovrappensiero Design Studio | Philippe Tabet | Sakka | SuperUltraBlu | Federica Marziale | Davide Pagliardini | Marlen Mckey | Alberto Becherini | Sopa Design Studio | Giovanni Carati | Francesco Poroli | Johnny Cobalto
Project #Zero, was born as an error during the design of another kids game made of wood.
Because NVDRS is a design studio, we imagine #Zero not as a simple toy but like a real customizable project. Everyone can choose from alternative faces or bases with the help of the NVDRS crew and they can also request the CAD file to create directly their own one. Just as an example, it is possible also to create accessories through 3D printing.
In fact #Zero consists of three separable pieces: Face, Body, Base. The simple shape encourages and invites also the more classic colouring customizations.